David Clark is the media designer of the interactive website aisforapple.com. A is for Apple is a non- linear internet projects that uses audio and images in a web of continuous associative links. It basically starts with the word “apple” and allows the viewer to click on related terms that link to different pages. He links everything from an apple to Yoko Ono to Freud. Each page is made up of interactive flash animations so be sure to move your mouse everywhere!
Clark has received various new media awards and done TV appearances for this other works. This project is suppose to look for hidden meanings and coincidences that start from the apple and lead to pop culture, language, science and more. I think that the flash animation and interactive images on this site are interesting and chaotic in a good way. However, I don’t quite understand the reason for these associations because I think it’s possibly to link any terms if your try hard enough. Is it a map… or a maze? I think Clark’s net art piece is visually interesting, but conceptually confusing.
If you are interested in more of David Clarks work, check out his project 88contellations.net.
